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"The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized o

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product De

In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid developmen

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide

Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is incre