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Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recogn

In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful real

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exa

This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu