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Product Policy and Brand Management
Language: en
Pages: 0

Product Policy and Brand Management

Authors: A. K. Chitale
Categories: Marketing
Type: BOOK - Published: 2011 - Publisher: PHI Learning Pvt. Ltd.

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PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition
Language: en
Pages: 393

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

Authors: CHITALE, AVINASH K.
Categories: Business & Economics
Type: BOOK - Published: 2020-06-01 - Publisher: PHI Learning Pvt. Ltd.

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The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The te
Product and Brand Management
Language: en
Pages: 556

Product and Brand Management

Authors: U.C. Mathur
Categories: Brand name products
Type: BOOK - Published: 2010-07 - Publisher: Excel Books India

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Product Policy and Brand Management Text and Cases
Language: en
Pages: 0

Product Policy and Brand Management Text and Cases

Authors: A. K. Chitale
Categories:
Type: BOOK - Published: 2016-06-30 - Publisher:

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Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power o
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Language: en
Pages: 417

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Authors: Sarma, Sarmistha
Categories: Business & Economics
Type: BOOK - Published: 2014-12-31 - Publisher: IGI Global

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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competit
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