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While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that r

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), produ

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networke

A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan st