Reason Why Advertising - With Intensive Advertising

Reason Why Advertising - With Intensive Advertising
Author :
Publisher : Lulu.com
Total Pages : 70
Release :
ISBN-10 : 9781387174157
ISBN-13 : 1387174150
Rating : 4/5 (57 Downloads)

Book Synopsis Reason Why Advertising - With Intensive Advertising by : John E. Kennedy

Download or read book Reason Why Advertising - With Intensive Advertising written by John E. Kennedy and published by Lulu.com. This book was released on 2017-08-18 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.


Reason Why Advertising - With Intensive Advertising Related Books

Reason Why Advertising - With Intensive Advertising
Language: en
Pages: 70
Authors: John E. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Lulu.com

DOWNLOAD EBOOK

""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from co
In Defense of Advertising
Language: en
Pages: 200
Authors: Jerry Kirkpatrick
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Greenwood

DOWNLOAD EBOOK

A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appea
Reality In Advertising
Language: en
Pages: 123
Authors: Rosser Reeves
Categories: Business & Economics
Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com

DOWNLOAD EBOOK

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i
Breakthrough Advertising
Language: en
Pages:
Authors: Eugene Schwartz
Categories:
Type: BOOK - Published: 2017-04-15 - Publisher:

DOWNLOAD EBOOK

Handbook of Research on Narrative Advertising
Language: en
Pages: 436
Authors: Yilmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have