Download or read book Reimagining and Reshaping Events written by Jeffrey Wrathall and published by Goodfellow Publishers Ltd. This book was released on 2022-01-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.