Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyz
This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigat
This brief guide is ideal for science and engineering students and professionals to help them communicate technical information clearly, accurately, and effecti
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy,
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online an