Research Handbook on Digital Strategy

Research Handbook on Digital Strategy
Author :
Publisher : Edward Elgar Publishing
Total Pages : 429
Release :
ISBN-10 : 9781800378902
ISBN-13 : 1800378904
Rating : 4/5 (02 Downloads)

Book Synopsis Research Handbook on Digital Strategy by : Carmelo Cennamo

Download or read book Research Handbook on Digital Strategy written by Carmelo Cennamo and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.


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