From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and ref
REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the ne
This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and p