Download or read book Ribbon Culture written by Sarah E.H. Moore and published by Springer. This book was released on 2008-01-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.