Download or read book The Rhetorics of Popular Culture written by Robert Root and published by Praeger. This book was released on 1987-03-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anlaysis of popular culture and the uses of rhetoric as a methodological tool begins with a brief theoretical introduction. Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment, with examples that focus on the written, verbal, and visual aspects of rhetoric. ISBN 0-313-24403-0: