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Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the market
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The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical
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Rural Marketing in India
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Rural Marketing in India

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"Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India
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