Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi
Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sec
Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another
As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying