Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal
Family business groups (FBGs) are ubiquitous, influential, and play a major role in national economies. While much of the current research around this topic has
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimen
This handbook is the definitive source of research on the differences among family firms. It provides a timely and thorough investigation of the variant strateg
This book aims to present a picture of one of the world’s leading credit rating agencies. Credited as being the first credit rating agency, Moody’s stands a