Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are
This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help
OVERVIEWWARNING - Read this book only if you want to be successful at sales.No matter what you have heard or read in books and magazines sales professionals are
This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a c
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig