Download or read book Small Business Acceleration written by Pamela Wigglesworth and published by Experiential Pte Ltd. This book was released on 2014-04-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a sohopreneures, mompreneur, small business owner, recent graduate or retiree with a new business looking to kick-start your online marketing strategy? Every day you hear about some new method that you should be doing but you don’t know where or how to begin. The good news is that you don’t have to do everything, but you do need to get yourself established online. Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing was written by an entrepreneur, for entrepreneurs. This book offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. Focusing on these areas that will provide you the greatest impact for your time and money. Each chapter provides step-by-step instructions for creating and enhancing your online presence in addition to best practices for each subject.  Effectively set up a Facebook Fan Page for your business  Learn how to run a contest on Facebook  Fully utilize your LinkedIn Profile to maximize your reach  Discover how to market your business using LinkedIn  Learn how to use LinkedIn paid advertising  Understand the power of email marketing  Build a list using opt-in forms and Opt-In Pop-up  Become your own mini Public Relations firm  Write your own press releases and distribute online for free  Discover why video is so powerful for your small business Avoid getting caught up in ‘shiny object syndrome’ and follow a simple do-it-yourself plan that will make it easier for prospects to find you and for you to effectively connect with your target audience.