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Social Marketing to Protect the Environment
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Authors: Doug McKenzie-Mohr
Categories: Business & Economics
Type: BOOK - Published: 2011-05-11 - Publisher: SAGE Publications

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Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ
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The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that
Social Marketing to Protect the Environment
Language: en
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Authors: Doug McKenzie-Mohr
Categories: Business & Economics
Type: BOOK - Published: 2011-05-11 - Publisher: SAGE

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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection
Conservation Research, Policy and Practice
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Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as
Social Marketing
Language: en
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Authors: Nancy R. Lee
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The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No othe