This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously
Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you kno
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi