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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching an

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with c

Madia provides the new toolkit for success--from pitfalls to avoid to practical baseline tactics--that every campaign communicator must understand in order to a

This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and e

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses