Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social medi
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ