This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers inn
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) So
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; m
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing commun
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social medi