Social media marketing is not an option anymore. Your customers--no matter who they are--expect you to reach them the way they communicate. The vast majority of
Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governmen