Amvik eBook Solutions

Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, th

The benefits and importance of Socratic seminars are widely recognized, but little has been written on how to make them happen successfully in the classroom. In

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutioniz

This book examines the Socratic method of elenchus, or refutation. Refutation by its very nature is a conflict, which in the hands of Plato becomes high drama.