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A woman rushes across the creen, cleaning the floor with the latest "turbo power 3" multifunction vacuum cleaner, feeds her baby with the new and improved baby

This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gende

Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpo

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, an

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key is