Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss
Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss
The European Market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Sa
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences succes