Amvik eBook Solutions

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi

This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on