Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witne
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details