The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy". This complete summary of the ideas fr
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approac
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable
This work offers a summary of the book ""BOTTOMUP MARKETING: Building A Tactic Into A Powerful Strategy"" by Al Ries and Jack Trout. Most traditional marketing
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c