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From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of yo
The Routledge Companion to the Contemporary Musical is dedicated to the musical’s evolving relationship to American culture in the late twentieth and early tw
Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and requires new techniques fro
In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing