"This book deals with tourism entrepreneurship as a social and economic process that is encouraged by national systems, identifying ways to develop cultural tou
Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop co
The sustainability of tourism is increasingly under question given the challenges of overtourism, COVID-19 and the contribution of tourism to climate and enviro
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources,