Amvik eBook Solutions

In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To s

In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two deca

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current underst

Life is full of surprises and learnings. It constantly challenges our old belief system and brings a new perspective in front of us. In any situation, we will h