Download or read book The Art of Readable Writing written by Rudolf Flesch and published by Scribner Paper Fiction. This book was released on 1962 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Readable Writing is an indispensable guide to writing fluently. Noted language maven Dr. Rudolf Flesch moves beyond his examination of and advice on grammar and usage in The Art of Plain Talk to the more general principles of style in contemporary writing. Drawing upon a wealth of material from sources as varied as Aristotle and Life magazine, Dr. Flesch shows us how we can write more simply and effectively. His famous Readability Formula, devised specially for this book, explains how to analyze writing for its clarity and interest. Entertaining and stimulating and crammed with commonsensical advice, The Art of Readable Writing is, above all, immensely readable.