The Changing Face of Burberry

The Changing Face of Burberry
Author :
Publisher : Bloomsbury Publishing
Total Pages : 197
Release :
ISBN-10 : 9781350179622
ISBN-13 : 1350179620
Rating : 4/5 (22 Downloads)

Book Synopsis The Changing Face of Burberry by : Siân Weston

Download or read book The Changing Face of Burberry written by Siân Weston and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.


The Changing Face of Burberry Related Books

The Changing Face of Burberry
Language: en
Pages: 197
Authors: Siân Weston
Categories: Design
Type: BOOK - Published: 2022-12-15 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the
The Changing Face of Burberry
Language: en
Pages: 0
Authors: Siân Weston
Categories: Business & Economics
Type: BOOK - Published: 2024-02-22 - Publisher: Bloomsbury Visual Arts

DOWNLOAD EBOOK

Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the
Changing Face of Burberry
Language: en
Pages: 0
Authors: Sian Weston
Categories: Electronic books
Type: BOOK - Published: 2021 - Publisher:

DOWNLOAD EBOOK

"Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in th
The Sphere
Language: en
Pages: 618
Authors:
Categories:
Type: BOOK - Published: 1920 - Publisher:

DOWNLOAD EBOOK

The Business of Fashion
Language: en
Pages: 0
Authors: Leslie Davis Burns
Categories: Business & Economics
Type: BOOK - Published: 2011-08-22 - Publisher: Fairchild Books

DOWNLOAD EBOOK

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the