Download or read book The Chinese Television Industry written by Michael Keane and published by Bloomsbury Publishing. This book was released on 2015-07-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.