Amvik eBook Solutions

Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines

Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sp

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been en

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the