Download or read book The Dartnell Marketing Manager's Handbook written by Steuart Henderson Britt and published by . This book was released on 1973 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research; 5) consumer products and services; 6) industrial research and planning; 7) promoting products and services; and 8) international marketing.