The Direct to Consumer Playbook

The Direct to Consumer Playbook
Author :
Publisher : Kogan Page Publishers
Total Pages : 225
Release :
ISBN-10 : 9781398605435
ISBN-13 : 1398605433
Rating : 4/5 (35 Downloads)

Book Synopsis The Direct to Consumer Playbook by : Mike Stevens

Download or read book The Direct to Consumer Playbook written by Mike Stevens and published by Kogan Page Publishers. This book was released on 2022-05-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.


The Direct to Consumer Playbook Related Books

The Direct to Consumer Playbook
Language: en
Pages: 225
Authors: Mike Stevens
Categories: Business & Economics
Type: BOOK - Published: 2022-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and
The Direct to Consumer Playbook
Language: en
Pages: 288
Authors: Mike Stevens
Categories: Business & Economics
Type: BOOK - Published: 2022-05-03 - Publisher: Kogan Page

DOWNLOAD EBOOK

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who
D2C Growth Revolution
Language: en
Pages: 210
Authors: Ramershoven Stefan
Categories:
Type: BOOK - Published: 2021-02-10 - Publisher:

DOWNLOAD EBOOK

WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and grow
The Lean Product Playbook
Language: en
Pages: 336
Authors: Dan Olsen
Categories: Business & Economics
Type: BOOK - Published: 2015-05-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c
Expert Secrets
Language: en
Pages: 385
Authors: Russell Brunson
Categories: Business & Economics
Type: BOOK - Published: 2022-08-09 - Publisher: Hay House, Inc

DOWNLOAD EBOOK

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co