Download or read book The Effective Use of Market Research written by Robin Birn and published by Kogan Page Publishers. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.