Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to b
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-mo
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
An insight into all the components of brand management, including a wide range of business models and techniques that help to build strong and effective brands
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder