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When retrieving a quote from memory, evaluating a testimony’s truthfulness, or deciding which products to buy, people experience immediate feelings of ease or

People don't just buy products; they buy experiences. From the instant they consider a purchase to the point when they're ready to toss an older model for a new

* Fresh approach to engineering design, innovation challenges, and stereotypical thinking; provides alternative methods that come closer to the heart of the vis

This book draws connections between recent advances in analytic philosophy of mind and insights from the rich phenomenological tradition concerning the nature o

Train your brain for better decisions, problem solving, and innovation Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills is