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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executive

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra

Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success

Management consultants of various kinds play an important role in the world of business, and within other types of organization. The Oxford Handbook on Manageme

The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to deter