What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their cu
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience
In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over th
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transforma