Related Books

The Future of Luxury Customer Experience
Language: en
Pages: 345
Authors: Gabriella Lojacono
Categories: Business & Economics
Type: BOOK - Published: 2024-08-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their cu
The New Luxury Experience
Language: en
Pages: 252
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: Springer

DOWNLOAD EBOOK

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience
Future Luxe
Language: en
Pages: 327
Authors: Erwan Rambourg
Categories: Business & Economics
Type: BOOK - Published: 2020-09-22 - Publisher: Figure 1 Publishing

DOWNLOAD EBOOK

In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over th
Digital Luxury
Language: en
Pages: 318
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE

DOWNLOAD EBOOK

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
The Future of Luxury Brands
Language: en
Pages: 211
Authors: Annamma Joy
Categories: Business & Economics
Type: BOOK - Published: 2022-02-07 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transforma