Most managers already know that cultural differences are important when they're dealing with business partners from other countries. They understand that the cu
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. I
In 1994, Terence Brake co-authored the book doing Business Internationally, which provided comprehnsive guidelines for individuals and organizations working acr
Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the la
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and p