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The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an a