Download or read book The Inscrutable Shopper written by Stella Minahan and published by Business Expert Press. This book was released on 2011-09-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.