This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. T
Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in
The business of museums is to explain the past by showing and explaining material culture (objects, things) to visitors. Much effort has been devoted to improvi
As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet
In any museum, gallery, or heritage site that wishes to engage with foreign-language visitors, translation is essential. Providing texts in foreign languages �