Amvik eBook Solutions

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research

Despite the time and money spent on market research, 60% to 80% of new offerings fail.

Reinvent the Sales Process in Your Own Organization “Today’s sales professionals have to find a way to contribute to their customers’ ability to satisfy t

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The