State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of N
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in thi
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comp
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide