Amvik eBook Solutions

Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional

Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philos

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnou

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-co

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te