Amvik eBook Solutions

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensive

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if

Consumer behaviour.

7 Rules You Were Born to Break is an exploration of 7 rules we unconsciously obey and the power of breaking them. This book reveals the secrets of a professiona

Devoted to the study and management of misbehaviour in work organizations, this volume is divided into three parts. Part I discusses the prevalence of these phe